YAOXIANGZAIJINGZHENGJILIEDEXINGYEZHONGQUDECHENGGONG,JIUXUYAOMINJIEXING,ERMINJIEXINGYOUYUANYUYOUJIANSHEXINGDEDIANFUXINGSIWEIFANGSHI——YUANYIGAIBIAN,SHIYINGBINGCHUANGZAOXINDEQUSHIHEJISHU,CONGERSUZAOXINGYEDEWEILAI。
“JIANSHEXING”SHIWOMENJINGXINTIAOXUANDEBIAOSHU。DIANFUHEPOHUAIJIAZHISHIYIHUISHI,ERYIJIANSHEXINGDEFANGSHIJINXINGDIANFUYOUSHILINGWAIYIHUISHI,TAKEYIQUDONGSHICHANGZENGCHANGBINGWEILINGSHOUSHANG、TOUZIZHE、YUANGONGHEXIAOFEIZHECHUANGZAOJIAZHI。
WOMENBIXUZAIJIAZHILIANDEFANGFANGMIANMIANDUIWOMENDEXINGYEJINXINGJIANSHEXINGDIANFU,BAOKUODANBUXIANYU:RUHECHUANGXIN,RUHEJIANLIPINPAI,RUHEYUNYINGGONGYINGLIANYIJIRUHELIYONGSHUZIHUAHESHUJUFENXI。
ZHEZHONGJIANSHEXINGDEDIANFUSIWEIFANGSHIDUIYUKEFUYIQINGQIJIANDEGONGZUOTIAOZHANYOUQIZHONGYAO。YIXIAJIUSHIYIXIELIZI。
WOMENSUOZUODEYIQIEDOUYIXIAOFEIZHEWEIJICHU,WOMENJINYIBULIYONGXUNIXIAOFEIZHEYANJIU——ZI2YUECHUYILAI,WOMENYIJINGDUICHAOGUO25WANXIAOFEIZHEJINXINGLEDINGZHIHUAYANJIU,YIGANZHIBINGLEJIEBUDUANBIANHUADEXIAOFEIZHEXUQIU。
WOMENYIJINGGAIJINLEGONGYINGWANGLUOGONGNENG,YIZHICHIXIAOFEIJIZENG,CONGERWEIXIAOFEIZHETIGONGGENGCHANGSHIJIANDEFUWU。WOMENSUOZUODEYIXIEGAIBIANJIANGRONGRUWEILAIDEGONGZUOFANGSHIZHONG,BAOKUOZAIXUYAOSHIZHIJIEGEIKEHUFAHUO,JIAKUAIDUISHUJUPINGTAIHEJIQIXUEXIGONGNENGDESHIYONG,YIBIANGENGHAODILEJIEXIAOFEIZHEDEXIAOFEIQINGKUANGYIJIYUANCAILIAOKEYONGXING。
WOMENKAIFACHUCHUANGXINFANGFA,TONGGUOGUIMOJIAOXIAODETUANDUI、GENGDUONEIWAIBUHEZUOJIANLIDUIXIAOFEIZHEDECHUANBO,ERQIESUOXUDESHIJIANHECHENGBENDOUBICHUANTONGFANGSHIDIDEDUO。
WOMENYIJIAKUAILESHUZINENGLIHEXUEXISUDU,WOMENZHENGZAILIYONGJISHUDELILIANGLAISHIXIANGENGKUAIDEYEWUJUECEHEJIEGUO。GUOQUXUYAOJIZHOUDEJUECEXIANZAIZHIXUYAOJITIANTIAN,ERGUOQUXUYAOJITIANDEJUECEXIANZAIXUYAOJIXIAOSHIJIUNENGWANCHENG。
ZAIRENHEHUANJINGXIA,JIANSHEXINGDIANFUDOUHENZHONGYAO,WOMENMUQIANSUOCHUDEHUANJINGGENGSHIRUCI,YINCIXUYAOCHIXUDEJIANSHEXINGDIANFUHEDIANFUXINGKENENGXINGSIWEI。
寶潔公司的建設性顛覆
DANGJINSHIJIE,LINGSHOUHUANJINGSHUNXIWANBIAN,XIAOFEIZHEXUQIURIXINYUEYI,MEITISHENGTAIXITONGZHUANXINGHEJISHUGEMINGBUDUANBIANHUA,WOMENZHENGZAIYINLINGXINGYEDEJIANSHEXINGDIANFU。YIXIASHIJUJIGELIZI:


CHUANGXIN
CHUANGXIN
BAOJIEZHENGZAIYONGBAOJINGYICHUANGXIN,YICHUCHUANGGONGSIDESUDUHEMINJIEXINGLAICHUANGZAOWEILAI。WULUNSHIZAIWOMENDEHEXINYEWULINGYUHUANSHIZAIXINLINGYU,WOMENDOUJIANGJIYUXIAOFEIZHEDEZHONGYAOJIANJIEYUTUPOXINGKEXUEXIANGJIEHE,ERTUPOXINGKEXUEDELINGGANZELAIZIRENMENDESHENGHUO、GONGZUOHEYULEFANGSHI。QIZHONGYIXIANGCHUANGXINJIUSHIOPTE,ZHESHIWOMENP&G VenturesCHUANGYEGONGZUOSHITUICHUDESHOUCHISHIMEIRONGSHEBEI,TAKEYIDUININDEJIFUJINXINGSHUZISAOMIAO,JIANCECHULAONIANBAN、SHAIBANHESESUCHENZHU,BINGTONGGUOLIJIYANGAIYIJIZHUJIANDANHUAERJINXINGJINGZHUNQUBAN。


PINPAIJIANSHE
PINPAIJIANSHE
WOMENZHENGZAILIYONGQINGXIANGXINGMOXINGZHEYANGDEJINGMIGONGJULAIZHONGSUMEITI,ZHEXIEGONGJUKEYIBANGZHUWOMENLEJIEXIAOFEIZHEZAIGOUMAIGUOCHENGZHONGDEWEIZHI,RANGWOMENJIANSHAOZHICHU,TONGSHIKUODAFUGAIFANWEI。ERQIE,WOMENZHENGZAIZHONGSUGUANGGAOFANGSHI——BAYIXIEGUANGGAOCHUANGZUOHEMEITIJIHUAYINRUGONGSINEIBU,LIRUWOMENDESecretPINPAI,CONGERTIGONGWANQUANZHANGKONGHELINGHUOXING,ERCHENGBENJINWEICHUANTONGGUANGGAOFANGSHIDE1/10,SUOHUADESHIJIANBUDAOCHUANTONGGUANGGAODE1/3。


GONGYINGLIAN
GONGYINGLIAN
MIANDUIXINGUANFEIYANYIQING,WOMENTIGAOLEGONGYINGWANGLUODEGONGNENG,BINGBAQIZHONGDEYIXIEBIANHUANARUWEILAIDEGONGZUOZHONG。QIZHONGBAOKUOZAIXUYAOSHIZHIJIEXIANGKEHUFAHUO,JIAKUAIDUISHUJUPINGTAIHEJIQIXUEXIDESHIYONG,YIBIANGENGHAODILEJIEXIAOFEIZHEDEXIAOFEIQINGKUANGYIJIYUANCAILIAODEKEYONGXING。


SHUZIHUAHESHUJUFENXI
SHUZIHUAHESHUJUFENXI
ZAIMEIGUO、OUZHOU、LADINGMEIZHOUHEYAZHOU,WOMENLIYONGSHUJUHEFENXIFANGFALAIGENGHAODIQUEBAOWOMENDECHANPINTOUFANGDAOHESHIDESHANGDIAN(SHENZHISHEQUCENGMIANDESHANGDIAN)ZHONG,BINGJUYOUHESHIDEHUOJIAZUHE、BAIFANG、YANGPINHEYINGXIAO,CONGERSHIXIANGENGHAODEXIAOFEIZHETIYANHEPINLEIZENGCHANG。